the legendary SIr henry thomas cotton

A Uniquely Modern & Progressive Brand Signature
Brand History

BRAND's Timeline

Reborn in Venice – recognised as one of the most fashionable and culturally vibrant cities in the world – the brand has imbibed Italian ”Sprezzatura”, a representation of studied carelessness, before travelling the world and finding other new identities, in the spirit of a centuries-long tradition of creativity and luxury goods design
1978
Introduced
The beginning

Brand acquired and launched in Italy by Stefano Durelli, a creative genius who belonged to the “Bel Mondo” of St Tropez, Zermatt etc., and had a natural & intuitive connection with Sir Henry. Its distinctive logo, the “three fishermen” (Spey casting is a technique used in fly fishing – it was a passion of Sir Henry’s, and the logo actually depicts a fisherman at three different stages of Spey casting), is an enduring link to the brand, the man and his desire to be remembered for having lived a multi-dimensional sporting lifestyle

1980's and 1990's
The Expansion
Womenswear

The Henry Cotton’s brand expands into womenswear and also internationally (Japan is an early and important market, in partnership with the Renown Group)

1993
Moncler Group
First acquisition

The brand is acquired by what later came to be known as the Moncler Group

1995
Licensing
Korea

Launched in the Korean market with a menswear collection through licensing partner, Kolon Industries

2000's
Points of sale
Worldwide distribution

Distribution covers Italy, France, Greece, Russia, Slovenia, Croatia, Scandinavia, Baltics, Portugal, Spain, Netherlands, Switzerland, Germany, Austria, Middle East, Japan, Korea and other countries, with more than 1,000 points of sale

2013
Investors
Emerisque Group

Henry Cotton’s is acquired by Emerisque Group, an international private equity investor

2014
The chinese Market
China

Henry Cotton’s enters China

2015/2016
new products and accessories
New categories

New category launches – childrenswear, footwear, formal shirts, golf, intimate apparel, fragrances & personal care products and accessories

2017/2018
2017/2018
Emerisque Group
Licensing-only model

Emerisque Group adopts licensing-only model

2019/2024
Asia-centric investmnt strategy
Brand Upscaling

(including COVID period): Emerisque Group implements a brand upscaling and Asiacentric investment strategy, with a clean-up of distribution & trademark infringements, rebuilding of momentum in the fashion-determining Korean market (creatively picking up on Hallyu, including a focus on younger consumers) and establishment of an Asia-centric high quality supply chain

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